50 Ways to be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive.

Noah Goldstein’s, Steve Martin’s (no, not that Steve Martin’s) and Robert Cialdini’s "Yes! 50 Scientifically Proven Ways to Be Persuasive" is a pop psych book, where a bunch of research in psychology is distilled into one readable volume.

50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So, what are the 50 ways?

Interesting read.